Legal

AI disclosure

Last updated 4 November 2026.

Draft — to be reviewed by a lawyer. This page is a working draft and not legal advice.

We build AI systems, and we use AI ourselves. Here are the rules every system we build follows, and how AI is used on this site.

Rules for the systems we build

It says it's AI. AI voice and chat assistants identify themselves as AI at the start of every conversation.
A person is always available. Anyone can ask for a human. Emergencies are transferred or escalated straight away.
It works from approved content. Scripts, FAQs and limits (for example, no price quotes or promised dates unless allowed) are approved by the business.
Sensitive documents are drafted, not sent. Insurance, legal, financial or health-related documents are drafts that a person reviews and approves.
Consent comes first. Calls and texts follow consent rules and quiet hours; STOP is honored immediately.
No review gating. Review requests go to every customer the same way.
Healthcare. We confirm data-handling requirements with a practice before any build that touches patient information.

The AI & Revenue Leak Score is calculated by fixed rules, not by an AI model.
If we add a chat assistant to this site, it will say it's an AI and offer a way to reach a person.
We may use AI tools to help draft content; a person reviews everything published.