Fix the boring thing first

6 articles shown

• RoofingHome servicesMissed calls

  Google now charges you for calls you miss

  Since October 1, 2026, Google bills some unanswered Local Services Ads calls. What changed, what is still unclear, and five fixes to make this week.

  5 min read · November 6, 2026

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• ReviewsCompliance

  Review gating is now an FTC problem

  Sending only happy customers to Google has been standard practice for years. Here's what the FTC and Google actually say, and the review loop that works instead.

  5 min read · November 6, 2026

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• RoofingFollow-up

  The 3-quote problem

  Two in three homeowners say they'd gather three roofing quotes. Your estimate gets read next to two others. Here's the follow-up that keeps you in the running.

  5 min read · November 6, 2026

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• AI voiceMissed callsCompliance

  The AI receptionist you shouldn't buy

  Every AI receptionist demo sounds great. Eight red flags to check before you sign, plus a 20-minute test you can run on any vendor, including us.

  5 min read · November 6, 2026

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• RoofingSpeed to leadMissed calls

  Your $228 lead, ignored for 42 hours

  Roofing has the most expensive Google Search leads of any home-service trade. Here's what a slow reply costs, how to measure yours, and how to get to 60 seconds.

  5 min read · November 6, 2026

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• Follow-upComplianceTexting

  Your dead quotes are a second lead list (and how to text them legally)

  Old unsold quotes are leads you already paid for. Here's how to sort them by consent, what federal rules changed in 2026, and who you can text, call or email.

  5 min read · November 6, 2026

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