Featured vertical · Roofing
Answer every call. Follow up every estimate. Win the roof.
Roofing by the numbers
$228
Google Search cost per lead for roofing, the highest of 16 home-service trades.
Source: LocaliQ 2025
$17,631
average insured residential roof replacement in 2025, about 33% above the 2021–2024 average.
Source: Verisk 2026 U.S. Roof Report
66%
of homeowners say they would gather three quotes for a roofing job.
$2.5k–$7k
gross profit from one extra roof.
Estimate: $10k–$18k ticket × 25–40% margin
Where roofers lose jobs
- Missed calls while crews are on roofs, and Google billing for some of them
- Storm surges that bury the office for weeks
- Estimates sent and never followed up
- Insurance vs retail jobs mixed together at intake
- Thin reviews compared with the storm-chasers' marketing
Tools we plug into
- JobNimbus
- AccuLynx
- Roofr
- ServiceTitan
- Jobber
- CompanyCam
- Google LSA
Not on the list? If it has an API, an inbox or a spreadsheet export, we can usually connect it.
Storm season: the phone becomes the bottleneck
After hail, the calls come in waves for weeks. The roofers who win are the ones who answer, book an inspection the same day, and tell people where they are in the queue. Surge Command adds intake capacity for those weeks, sends status updates automatically, and drafts documentation for your team to approve.
Insurance vs retail, sorted at the first call
Insurance jobs need an adjuster meeting, photos and supplements. Retail jobs need a fast estimate and financing. The AI asks the right questions at intake and tags the job, so the right person picks it up with the right paperwork.
Google now bills for some calls you miss
Since 1 October 2026, Google bills some Local Services Ads calls that go unanswered. A missed call used to cost you a job. Now it can cost you the job and the lead fee. The Lead Desk answers every call, so you're paying for conversations, not voicemails.
Estimate follow-up: the 3-quote problem
Most homeowners collect three quotes. The roofer who follows up politely, answers the questions and offers financing early usually wins. Quote Revival does that for every estimate, without your sales team having to remember.
Hail belt (TX, OK, CO, NE, KS, MN)
Multiple hail events a season means repeat surges. Install Surge Command before spring, and keep the Lead Desk running all year.
Florida
Hurricane season, a heavy insurance mix, and all-party consent for call recording. Our test calls open with a recording notice, and the AI intake is set up for Florida's rules.
What fits
Systems that fit roofers
Peak season: Hail and wind season, hurricane season.
B1
Never-Miss Lead Desk
Answers every call, including after hours, and books inspections.
Example: A homeowner calls at 7pm after a hailstorm. The AI asks about the damage, whether it's insurance or retail, books a free inspection for 9am, and puts it all in JobNimbus.
B3
Peak-Season Surge Command
Storm intake, status updates and a claims/supplement assistant.
Example: After hail, surge intake books inspections by zip code, and the claims and supplement assistant drafts documentation for your team to review and send.
B2
Quote & Proposal Revival
Follows up every estimate before the homeowner picks someone else.
Example: A retail re-roof quoted in March gets a check-in before spring storm season, with financing options up front.
B4
5-Star Reputation & Referral Loop
Every completed roof gets the same review ask.
Example: After the final walk-through and payment, every homeowner gets the same review link.
Get a free Leak Report for your roofing business
We call your business line, submit your web form and check your Google reviews, then send you a ~90-second video of what happened. Free, within 2 business days. Test calls are recorded with your permission.
Not sure which system comes first?
Take the 2-minute AI & Revenue Leak Score, or book the AI Opportunity Audit and we'll measure it in dollars.